Apple interal environment analysis. please adress all these questions with the analysis

A Framework for Analyzing the Internal Environment Review of Current Marketing Objectives, Strategy, and Performance 1. What are the current marketing goals and objectives? 2. Are the marketing goals and objectives consistent with the corporate or business-unit mission, goals, and objectives? Are they consistent with recent changes in the customer of external environments? Why or why not? 3. How are current marketing strategies performing with respect to, anticipated outcomes (e.g., sales volume, market share, profitability. communication, brand awareness, customer preference, customer satisfaction)? 4. How does current performance compare to other organizations in the industry? Is the performance of the industry as a whole improving or declining? Why? 5. If performance is declining. what are the most likely causes? Are marketing objectives inconsistent? Is the strategy flawed? Was the strategy poorly implemented? 6. If performance is improving. what actions can be taken to ensure that pertormance continues to improve? Is the improvement in performance due to a better-than-anticipated environment or superior planning and implementation? Review of Current and Anticipated Organizational Resources 1. What is the state of current organizational resources (e.g. financial, human, experience, relationships with key suppliers or customers)? pertormance due to a better-than-anticipated environment or superior planning and implementation? Review of Current and Anticipated Organizational Resources 1. What is the state of current organizational resources (e.g., financial, human, experience, relationships with key suppliers or customers)? 2. Are these resources likely to change for the better or worse in the near future? How? 3. If the changes are for the better, how can these added resourcef be used to better meet customers' needs? 4. If the changes are for the worse, what can be done to compensate for these new resource constraints? Review of Current and Anticipated Cultural and Structural Issues 1. What are the positive and negative aspects of the current and anticipated organizational culture? 2. What issues related to internal politics or management struggles might affect the organization's marketing activities? 3. What is the overall position and importance of the marketing function as seen by other functional areas? Are key executive positions expected to change in the future? 4. How will the overall market or customer orientation of the organization (or lack thereof) affect marketing activities? 5. Does the organization emphasize a long-or short-term planning horizon? How will this emphasis atfect marketing activities? 6. Currently, are there positive or negative issues with respect to motivating employees, especially those in frontline positions (e.g., sales PREVIOUS PAGE