Sports marketing is conceptualised as building a highly identified fan base such that fans, sponsors, media and
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Question:
Sports marketing is conceptualised as building a highly identified fan base such that fans, sponsors, media and government pay to promote and support the organization for the benefits of social exchange and personal, group and community identity within a cooperative competitive environment.
Drawing from the above conceptualisation identify and critically discuss how sport marketing is unique and different from generic goods and services marketing.
Provide relevant examples to support your understanding.
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Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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