Apple is one of the premier marketing organizations that we can examine. They started with a simple
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Apple is one of the premier marketing organizations that we can examine. They started with a simple a simple Apple watch and through the innovative process, have created a solid customer base. By linking the watch to their other products they have also expanded the usefulness of that product, thus expanding their marketplace.
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6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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