Question: Apple offered its iPhone 1 1 for $ 6 9 9 , under the presumption that consumers see the smartphone as priced at something over

Apple offered its iPhone 11 for $699, under the presumption that consumers see the smartphone as priced at "something over $600" rather than "about $700." This is an application of what pricing strategy?
Multiple Choice
below-market pricing
odd-even pricing
target pricing
customary pricing
prestige pricing
Uber and Lyft customers often complain about the practice of "surge" or "prime-time" pricing used by these companies during periods of peak demand. This is an example of a price policy.
Multiple Choice
competitive
customer
dynamic
discount
promotional
 Apple offered its iPhone 11 for $699, under the presumption that

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!