Apple, though highly profitable, has yet to capitalize on the Artificial Intelligence market. Apple now wishes to promote its Vision Pro $($starting price for the headset of $$3,499).($A$)$ Given cognitive ads $($one$-$sided argument, two$-$sided argument, noncomparative ad$,$ comparative ad$,$ product demonstration, and drama$),$ which type of these cognitive ads would you suggest and why? Explain why you chose this type as well as what was wrong with each of the others. $($Note: You cannot suggest combinations$).($B$)$ When considering emotional ads, there are three specific reasons given for why humor often fails $(1.$ humorous ads not effective, as people remember the joke $,$ but not necessarily the brand, $2.$ not everybody has the same sense of humor, and $3.$ humorous ads wear out quickly$).$ Discuss each of these in relation using the Apple Vision Pro for context. $($C$)$ Two key evaluative measures of the effectiveness of an ad are $1.$ Attitude toward the ad$,$ and $2.$ Attitude toward the brand. Why might humorous ads help one but not the other? Which one is the most likely to benefit? $($D$)$ Again, regarding Attitude toward the ad and Attitude toward the brand, why might an image ad help one of these measures more than the other? Which one is the most likely to benefit?