Apple's core philosophy is that the user doesn't always know what they want so Apple will show them. First Apple turns the ordinary into something beautiful. They have been pioneering not only the features of standard operating systems and computer systems, but simultaneously reinventing the design standards as well. Apple is great at justifying the price for its products. Apple ignores the standard by not only pricing their technology more than two times what their competitors charge this is because they believe their price with features and benefits that can't be matched. Last they are great at building a following. It's no secret that Apple has built one of the most hardcore fan bases of any product and of any time. Apple is one of the most unique companies out there but they also have made very good financial decisions as well.

 

How has all of this impacted their marketing?