Apple's iPad has been widely accepted by consumers because it is a ________.

a.

low-learning product

b.

concept product

c.

high-learning product

d.

fad product

e.

fashion product

A concept that describes the stages a new product goes through in the marketplaceintroduction, growth, maturity, and decline is called:

a.

the product growth cycle.

b.

the marketing mix.

c.

the product life cycle.

d.

product commercialization.

e.

the retail life cycle.

A product in the introduction stage of the product life cycle should have which of the following marketing objectives?

a.

to reveal a marketing niche

b.

to gain awareness and stimulate trial

c.

to gain as much distribution as possible

d.

to stress differentiation

e.

to maintain brand loyalty

Many people expected Twitter to be a product that would experience rapid growth, followed by a rapid decline. What type of product would this be?

a.

a high-learning product

b.

a concept product

c.

a fad product

d.

a low-learning product

e.

a fashion product