Apple's iPhone 14 Offers This weeks discussion assignment ties the topics of target market (Chapter 8) and competitive positioning (Chapter 9) we have covered in this course. Apple latest iPhones drew favorable interest in China after it decided not to raise some prices, but the company faces challenges in one of its most important markets from local rivals. Smartphone fans throughout Asia stayed up until their wee hours to watch as Apple showed off its iPhone 14 modelsLinks to an external site. in Cupertino, Calif. Many analysts expected the company to use its annual September product introduction as an occasion to raise prices across the board. Instead, Apples starting prices for its base and high-end models stayed the same, with the ordinary iPhone 14 going for about $800.

DISCUSSION QUESTIONS:

Compare and contrast China vs. India as prospective markets for Apple. What are the relative opportunities and challenges of each market? Which market is more promising for Apple? Why?

SOURCE: Apples New iPhones Create Buzz in China, but Local Rivals LoomLinks to an external site.

By Yang Jie Newley Purnell | September 8, 2022

The Wall Street Journal Apples iPhone 14 Offers Camera Upgrades, Satellite FeatureLinks to an external site.

By Mark Gurman | September 7, 2022 Bloomberg