Apple's reputation was based on its proven ability to disrupt existing markets and create new markets with technical and design innovations. In some circles the launch of the iPhone 5 was viewed as an evolution, rather than a revolution.

Samsung makes several versions of their Galaxy S 4 to suit the needs of different markets, Apple does not. In India, the number three smart-phone market, Apple lags far behind Samsung, offering an Android phone for about $ 100. Indian consumers pay $ 500 for an iPhone 4 and about $ 850 for the iPhone 5.

 

How has Samsung's global marketing strategy enabled it to compete so effectively against Apple?

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Samsung has been successful in competing against Apple due to its global marketing ... View the full answer