Appleton Farm [Decision Making) Specification topic: Decision Making Case Study. Appleton Farm It's no secret that farming is tough. Long hours and high risk is a feature of the industry. The wrong weather conditions, a pest in your crops and sick animals can easily occur, wiping out a year's eamings. This, combined with pressure to supply at lower and lower prices to big suppliers has pushed many farmers out of business. Increasingly, farmers are branching out into ways of gaining other sources of income. One way some farmers have done this successfully is through incorporating campsites onto their farms. James, a successful farmer from Peterborough, was approached by a company offering services in this area. Fellow Farms is a business started in the Netherlands, recently expanding into the UK. They build and maintain camping facilities such as shower blocks and tents on a farmer's land. The farmer is also expected to allow guests to watch daily activities on the farm and allow visitors to help out if it is safe to do so e.g. letting the tourists feed the lambs. There is a one off initial fee to get started, and in exchange, the farmer gets 33% of the fee paid by the guests. A sales rep from Fellow Farms provided James with expected figures on the risks and rewards of setting up a campsite with them. James knew the profit he tended to make in good and bad years on the fam currently and factored in the fact that allowing camping on part of his land would mean fewer crops could be grown there. After researching decision making tools online, he put the information into a decision tree below. introduce a campsite with Fellow Farms on one acre of land and farm the rest as normal $1 010 000 09 Failure (E5,000) E10,000 01E75 000 Continue with farming only 0.B Failure (E3000) E20,000 0.4 Exam-style questions 1. Analyse the benefits and drawbacks of James using scientific decision making to help make the decision regarding the Fellow Farms campsite. (9 marks) 2. Should James start a campsite with Fellow Farms? Using the decision tree and information in the case study, justify your answer. (16 marks) @ Tutor2u Limited 2015 wwww.futorzu.net