Application Case $$

Nelson Publishing was started two years ago by two friends, Jim King and Lora Mount, who met in college while studying in London, England. In the new business Jim focused on editing, sales and marketing while Lora Mount did the electronic assembly and publishing of books for Nelson. Their business was successful and profitable in the first two years, largely due to contracts from two big businesses... $3$rd year they got very busy thanks to their third major customer, a local college that needed customized eBooks. They hired several part time employees to help them with their publishing business.

But by the end of $3$rd year, Nelson started experiencing critical problems. They were:

unable to leverage all the new employees effectively

unable to deliver eBooks to their customers on schedule

unable to provide quality texts$$time and money was being spent fixing defects in their 'product'

unable to control costs$$their business was not profitable in the third year.

Nelson saw a significant rise in issues, a lot of unpleasant $$surprises$$ were cropping up; business was down as new resources were hired, also some of the projects were poorly estimated. The local university was unhappy as their eBook products reached campus late for use by professors and students. In some cases, the books were a week or two late. Since the courses must start on schedule and students need their books at the beginning of their courses, the new lucrative college customer was unhappy. $$

One of the new part$-$time employees hired by Jim and Lora, Pam, had taken a project management course at college. Pam was excited about the discipline of project management and had intentionally selected a job with Nelson Publishing as she saw an opportunity to polish her project management skills.

One fine day, Jim invited Pam, for a lunch meeting. He was aware that Pam was familiar with project management $($PM$),$ and wanted to hear what she had to say about the problems he and Lora were facing. Over lunch he questioned why their small business which had operated and implemented projects so successfully over the first two years was being challenged significantly now. He specifically listed the problems they were facing and asked for input to solve them.

Pam asked for time to research all the issues but noted that Nelson, while being innovative, completed projects without a roadmap or a project plan and lacked a disciplined approach to PM$.$ She noted that Jim and Lora did not use any project software for scheduling and they did not use tools or techniques to estimate, budget or to communicate with stakeholders. Finally, they had no processes in place to manage project risks and quality. Impressed with this and other conversations, Jim asked Pam if she would consider joining them as a project manager on a full$-$time basis to help them introduce PM practices and help them tide over their current crisis.

$...$

Pam accepted the offer! She has several key skills$$she is an excellent communicator with very good interpersonal skills and detail$-$oriented. Within the first $3$ months as a Project Manager, she introduced formal PM processes, created a PM manual and trained the employees to get the work done well.

Within ten months Pam had fully turned things around. Due to proactive risk analysis and risk response planning, surprises and issues reduced. Communication with stakeholders was enhanced.

Lora and Jim noted that the company was delivering projects on schedule, the quality processes worked$$and customers were happy with the products!

Please use the space below to answer the following questions:

Question $1$

Why did Nelson Publishing struggle?

Question $2$

What were the specific PM solutions that were introduced by Pam that worked?

Question $3$

What kind of suggestions would you give to Lora and Jim if you were the PM$?$