Application Exercise Three

Watch Online Qual - Best Practices for Mobile Consumer Research and answer the following questions.

1. How have advances in consumer electronics and information technology impacted the way many business and market research agencies now conduct marketing research?

2. How does the use of mobile phones in marketing research enable marketeres to potentially gain new insights while at the same time facilitating greater confidene in findings obtained using tradition approaches?

3. What are some potential challenges or limitations to using mobile phones for conducting market research?