Application Paper $3-$ PLACE STRATEGY

Name $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

The object of this Application Paper is to determine the marketing channels necessary to get your product to the user.

Note: this grid will expand as you type. Be thorough, answer every question and remember to format your work properly. Chapters $13-14$

Note $$ the last question $$What value did you derive from this Application Paper?$$ if not answered minus $10$ points will be deducted from this Application Paper.

Your Name

Your Product

Also make sure you add the Product, Business or Service you are working on for this assignment.

Questions and Data Points Your Answers Here

What marketing channel structure will you use and why?

Identify each level specifically.

Pages $246-246$

The marketing channel structure that I will use is a direct one, with a focus on selling directly to consumers through online sales and social media marketing. This is because I want to reach as many people as possible with my product, and I believe that the most effective way to do this is through a direct$-$to$-$consumer model.

What level of distribution intensity do you plan to utilize $($Intensive$,$ Exclusive, or Selective$)?$

Why?

Pages $246-247$

Online sales platform $($such as Shopify or BigCommerce$)$

Social media platforms $($such as Facebook, Instagram, and Twitter$)$

Email marketing

Content marketing

Search engine optimization

What type of wholesaler$($s$),$ if any, will you use and why?

If you choose not to use wholesaler$($s$)$ please explain your rationale.

Pages $237-240$

What type of retailer classification$($s$),$ if any, will you use and why?

If you are a retailer, what type and why?

If you choose not to a retailer classification, please explain your rationale.

Chapter $14$

Pages $251-258$

Is there any other material from chapters $1314$ that you feel is pertinent in defining your distribution strategy?

What value did you derive from this Application Paper?