Don't know how one could not understand this, I see every other homework website have this and I ask Chegg and you don't understand it$,$ glad I spent my money on Chegg instead of course hero. Application Paper $4-$ PROMOTION STRATEGY PLEASE HURRY:$)$ The purpose of this Application Paper is to examine the characteristics of promotion or marketing communication and determine how they apply to your particular product or service. Please complete the grid below by researching and providing answers to the questions. Note: this grid will expand as you type. Be thorough; answer every question. Chapters $15,16,$ and $18$ Note $$ the last question $$What value did you derive from this Application Paper?$$ if not answered minus $10$ points will be deducted from this Application Paper. All Application Papers you will use the same Product, Service or Business to answer the questions Your Name Your Product Also make sure you add the Product, Business or Service you are working on for this assignment. Questions and Data points. Your Answers Here Which promotional goal$($s$)$ is the focus of your promotion? Why? Pages $275-276$ What component$($s$)$ of the promotional mix will you use? Why? Advertising Public Relations Sales Promotion Personal Selling Content Marketing and Social Media Pages $276-281$ If you choose to use advertising, which types of advertising and which media types$($s$)$ would you select? Why and what influenced your choices? If you choose not to use advertising, please explain your rationale. Pages $290-292$ and $297-299$ If you choose to use public relations, which major PR tools would you use? Why and what influenced your choices? If you choose not to use public relations, please explain your rationale. Pages $302309$ If you choose to use sales promotion, what tools will you utilize? Why and what influenced your choices? If you choose not to use sales promotion, please explain your rationale. Pages $307-311$ If you choose to use personal selling, what will be the focus of the sales effort? Why and what influenced your choices? If you choose not to use a personal selling, please explain your rationale. Pages $313-314$ If you choose to use social media, what type of tools and why? Why and what influenced your choices? If you choose not to use a personal selling, please explain your rationale. Pages $337-343$ Include an example of a promotional material that you have designed $($Radio or TV ad$,$ print ad$,$ sales promotion$).$ Feel free to be creative here. You may attach other files; do an audio commercial or even a video clip Cut and paste your example here: $--$ or add it as an attachment Is there any other material from Chapters $15,16,17$ & $18$ that you feel is pertinent in developing your promotion strategy? What value did you derive from this Application Paper?