APPLICATION QUESTION:

Internal marketing is based on the idea that customers attitudes toward a company are based on their entire experience with that company, and not just their experience with the companys products. Any time a customer interacts with an employee, it affects their overall satisfaction. Everyone from a sales clerk to an over-the-phone tech support specialist helps to shape that customers experience. Therefore, customer satisfaction is deeply dependent on the performance of a companys staff.

In a short paragraph, provide an example of your employers internal marketing. Does this exist within your company? If there is no formal process, provide an example of how your organization conveys the importance of great customer service. If you are a student at this time, provide an example of organizations that utilize this approach with their employees.