Apply it Chapter 10 Persuasive and Sales Messages 2. Applying Four Essential Principles to Successful Persuasive Messages tudy Tools Successful persuasive messages an attention, build interest, elicit desire and reduce resistance, and motivate action. Focus on binding these clements to produce effective and ethical messages Read the opening sentence from a persuasive message, and answer the following question ss Tips ss Tips Studies have determined that UV light can damage your eyes whether it's sunny or doud otsid Which type of persuasive opening does the sentence strate? Compliment Reader benefit Related facts To build interest and conviction in your message, you can use direct benefits Read the scenario, and then answer the question Pattery deception You notice that your company does not have a recycling program. You decide to write an e-mail outlining a recycling plan. You know you will encounter resistance from your coworkers # My Home Apply it Chapter 10 Persuasive and Sales Messages You notice that your company does not have a recycling program. You decide to write an e-mail otining recycling Dion ou now you wil encounter resistance from your coworkers X 2 Courses Catalog and Study Tools What can you do to reduce this resistance? Check all that al Rental Options College Success Tips Prank and make threats. Career Success Tips Address objections that may not have occurred to your audience Address "What if questions Help Give Feedback Present counter arguments in ways that emphasize benefits Counter resstance withinesse Read the following closing of a persuasive request and thereby what is wrong with Because our right monitor product is the best on the market, we are certain you will place an order next month one of our represented with coming by next Tuesday to complete your order Too general Too pushy Too timid What is an ethical and persuasive argument based on? Check what apoy Fairness Truth Read the following closing of a persuasive request, and then identify what is wrong with it Because our flight monitor product is the best on the market, we are certain you will place an order next month. One of our representatives will be coming by next Tuesday to complete your order. Too general Too pushy Too timid What is an ethical and persuasive argument based on? Check all that apply. Fairness Truth Objectivity Doublespeak Aggression Grade It Now Save & Continue Continue without in