Question: Apply Porter's Five Forces framework to analyze the PBM industry. How would you rate each of the forces? Provide a rationale for your rankings. If

Apply Porter's Five Forces framework to analyze the PBM industry. How would you rate each of the forces? Provide a rationale for your rankings. If you were a new entrant seeking to enter the PBM business today, what would be some of your entry considerations? Could something be shifted in the industry forces to increase value creation across the industry value chain?

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