Question: Apply the CAGE distance framework to help explain why eBay was not successful in the Chinese market. Why do you think Amazon has only 1.9
Apply the CAGE distance framework to help explain why eBay was not successful in the Chinese market. Why do you think Amazon has only 1.9 percent market share in China, while it holds some 26 percent market share of the $226 billion US e-commerce market? What are the general conclusions?
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