Apply the crisis management framework APRRR (Avoidance, Preparedness, Root cause analysis, Response, Resolution) based on the 2018 Boeing 737 Max crisis and discuss the Crisis management (crisis management strategies deployed by Boeing, other passenger liner aircraft producers/rivals, safety regulators, airlines, passengers, and other relevant stakeholders, and the impact of the crisis management strategies deployed i.e. technically, strategically, financially, reputational, competitively).

Subject: International Business Risk Management