Apply the writing process and the 7 Cs.

QUESTION 2 1. You are the MARKETING MANAGER of SILK ON SCALP, a company that manufactures Hair Shampoos. The product line contains two brands with many variants. Silk On Scalp came into business six years ago. It grew very fast in the retail business area due to aggressive promotion. Currently it is rated at number two on the basis of revenue turnover. You joined the company two years ago and after settling down began looking for opportunities of further growth. You found that your competitor enjoyed a major share when it came to the business of Five Star Hotels. These hotels were the major customers for the 20 ml sachet pack of shampoo. Three months ago, you developed a strategic plan to capture business of three major hotels and lead your sales team on this crusade. Now, your team has made a major breakthrough. Sheraton Hotel, Karachi, has accepted your brand MYSTERY shampoo to replace your competitor's "CLARITY" and has placed an order of 2000, 20 ml packs. However, they want it to be delivered in special packaging that has the name of the Hotel printed on it, and that too within three weeks. You know the Manager Production will faint when you request him to produce this special stock within such a limited time. You expect a straight away refusal from him, which will be valid given the constraints of production. YOUR TASK Write a memo to the production manager of your company requesting him to perform the above task. Send a copy the C.E.O