Question: Applying class knowledge to the case, what was the business unit strategy of Harley Davidson? Cost Leadership . Differentiation Focused cost leadership based on being
Applying class knowledge to the case, what was the business unit strategy of Harley Davidson?
Cost Leadership
Differentiation
Focused cost leadership based on being an inexpensive lifestyle and comfort ride for people that identify with the highways
Focused differentiation based on lifestyle comfort motorcycle riding for people that identify with the Harley Davidson "lifestyle" or brand
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