Question: Applying the class knowledge to the case, what was the business unit strategy of Ducati before the arrival of Federico Mignoli? Cost leadership Differentiation Focused
Applying the class knowledge to the case, what was the business unit strategy of Ducati before the arrival of Federico Mignoli?
Cost leadership
Differentiation
Focused cost leadership based on being an inexpensive performance bike for people that like high performance bikes
Focused differentiation based on high racing performance attributes for racing enthusiasts
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