APPLYING MARKETING KNOWLEDGE

Review Figure $4-2,$ which shows common smartphone attributes. Which attributes are important to you? What other attributes might you consider? Which brand would you prefer?

Suppose research at Panasonic reveals that prospective buyers are anxious about buying high$-$definition television sets. What strategies might you recommend to the company to reduce consumer anxiety?

Assign one or more levels of the Maslow hierarchy of needs described in Figure $4-6$ to the following products: $($a$)$ life insurance, $($b$)$ cosmetics$,($c$)$ The Wall Street Journal, and $($d$)$ hamburgers.

With which stage in the family life cycle would the purchase of the following products and services be most closely Identified? $($a$)$ bedroom furniture, $($b$)$ life insurance, $($c$)$ a Caribbean cruise, $(d)$ a house mortgage, and $($e$)$ children's toys.