Question: APPLYING MARKETING KNOWLEDGE Review Figure 4 - 2 , which shows common smartphone attributes. Which attributes are important to you? What other attributes might you

APPLYING MARKETING KNOWLEDGE

Review Figure

4 - 2,

which shows common smartphone attributes. Which attributes are important to you? What other attributes might you consider? Which brand would you prefer?

2

Suppose research at Panasonic reveals that prospective buyers are anxious about buying highdefinition television sets. What strategies might you recommend to the company to reduce consumer anxiety?

APPLYING MARKETING KNOWLEDGE Review Figure 4-2, which shows common smartphone attributes.

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