Appraising employee performance is important because it creates a positive mindset and can impact the employees work ethic when they know they are doing the job efficiently and correctly. It can also motivate employees to work harder and promotes a healthier work balance. Another reason why appraising is good is you make sure your product is up to your company's standard. Frequently checking work by your employees helps keep your standard the standard. The third reason appraising is important is it keeps everyone on the same page. When appraising your employees know what you're looking for and they know what is a good product and what is not. I think the most important part is making sure your product is up to the company's standards. When you have eyes on your workers you see exactly what is happening and you can correct and teach when something is wrong. For a consumer stand point it's very important that all product is 100 percent as advertised and made, produced, or shipped correctly. this will make customers want to keep coming back and make a good name for your business