Question: Arafat Khalique Evan Exactly. While the industry is declining, it might be tempting to talk about the Laggards, but focusing on the Late Majority is

Arafat Khalique

Evan

Exactly. While the industry is declining, it might be tempting to talk about the Laggards, but focusing on the Late Majority is wiser. It is a much larger segment and more engaged with the products it uses.

Lakshmi

How wolyld you recommend addressing this market segment?

Look to sell or liquidate.

Increase price to claim market share.

Enhance our brand name and look to buy failing firms.

Submit

Arafat Khalique Evan Exactly. While the industry is declining, it might

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