Question: Exactly. While the industry is declining, it might be tempting to talk about the Laggards, but focusing on the Late Majority is wiser. It is

Exactly. While the industry is declining, it might be tempting to talk about the Laggards, but focusing on the Late Majority is wiser. It is a much larger segment and more engaged with the products it uses.

Lakshmi

How would you recommend addressing this market segment?

Increase price to claim market share.

Look to sell or liquidate.

Enhance our brand name and look to buy failing firms.

Exactly. While the industry is declining, it might be tempting to

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