architecture$-$the formal organizational structure, controls, incentives, processes, organization culture, and people

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differentiation$-$a focus primarily on increasing the attractiveness of a product so customers place greater value on it and are willing to pay a premium

primary activities$-$the design, creation, and delivery of the product; its marketing and its support and after$-$sale service

support activities$-$the activities that provide inputs that support other activities in the value chain

low cost$-$a focus primarily on lowering production costs

structure$-$the formal division of the organization into subunits, the location of decision$-$making responsibilities within that structure, and the establishment of integrating mechanisms to coordinate the activities of the subunits