Question: Are any changes taking place in the macro environment that might have a positive or negative impact on the indutry in which your company is

Are any changes taking place in the macro environment that might have a positive or negative impact on the indutry in which your company is based? Apply the PESTEL frame work to identify which factors may be the most important in your industry. What will be the effect on your industry?

Strategic Term Project

Module 3: External Analysis

In this section, you will study the external environment of the firm you have previously selected for this project.

I. Are any changes taking place in the macro environment that might have a positive or negative impact on the indutry in which your company is based? Apply the PESTEL frame work to identify which factors may be the most important in your industry. What will be the effect on your industry?

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