Question: are consumer products that the consumer either does not know about or knows about but does not normally think about buying. These products require a

are consumer products that the consumer either does not know about or knows about but does not normally think about buying. These products require a lot of adveritising, personal selling, and other marketing efforts.

Unsought products

Augmented products

Convenient products

Industrial products

Staples

are consumer products that the consumer either does not know about

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