Are there regional differences in the average purchase? If one region is much more lucrative, managers could focus their marketing and advertising resources on that region.

Row Labels	Average of Amount	Count of Region
East	41.8601	101
North	32.4790	92
South	42.9418	106
West	38.0751	211
Grand Total	38.8267	510

Based on the table, there are different but not too obvious in every region. This is show by grand total for average of amount, which is 38.8267. A region that more lucrative is South region which the average of amount is 42.9418.

** can you help me explain higlighted in bold font above questions based on the pivot table?**

question : Are there regional differences in the average purchase? If one region is much more lucrative, managers could focus their marketing and advertising resources on that region.