______________ are unconventional, low-cost, creative techniques that help keep your marketing expenses in line with the often-limited marketing resources of your business.

Select one:

a.

Viral marketing strategies

b.

Bootstrap marketing strategies

c.

Loss-leader strategies

d.

Cost-conscious strategies

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Question 17

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The statement of cash flows is interested in:

Select one:

a.

Operating activities

b.

Financing activities

c.

Investing activities

d.

All of the above

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Question 18

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True or false: In response to the domestic market becoming saturated, franchising is becoming a major U.S. export industry for the United States.

Select one:

a.

True

b.

False

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Question 19

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We learned from this week's readings that __________ small businesses fail within 5 years.

Select one:

a.

The majority of

b.

Approximately 10%

c.

20 - 30%

d.

Nearly 50%

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Question 20

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Some franchises advise a potential franchise buyer that:

Select one:

a.

They need to lease a particular sized building or storefront if they wish to buy the franchise

b.

They need to locate the storefront in a specific location (such as in a strip mall)

c.

They may have to locate the franchise a certain distance from another location of that franchise.

d.

All of the above.