Question 17

Utilizing communication networks, exploiting common motivations and behavior, and providing for the ability to pass something along electronically is:

Select one:

a. Unethical marketing behavior

b. Target market manipulation

c. Viral marketing

d. An electronic marketing strategy.

Question 18

Intellectual property is:

Select one:

a. An intangible product of the human mind.

b. A patented invention.

c. Unprotected by U.S. law.

d. An entrepreneur's output.

Question 19

Managers who strive for success only within the boundaries of legal and ethical standards are:

Select one:

a. Often less than ambitious

b. Short-sighted by nature

c. Moral managers

d. Amoral managers

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Question 20

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______________ are the expenses you incur no matter how many units of your product you produce.

Select one:

a. Production costs

b. Fixed costs

c. Input costs

d. Distribution costs

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Question 21

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Which of the following is a true statement?

Select one:

a. Variable costs are expenses that stay the same no matter how many products you sell.

b. Fixed costs are expenses that fluctuate up and down with sales of your products.

c. A break-even analysis is a good way to help you determine your fixed cost per product.

d. All of the above are true statements.

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Question 22

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The ______________ of a good or service determines the price customers are willing to pay.

Select one:

a. Real value

b. Perceived value

c. Objective value

d. Target value

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Question 23

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______________ are unconventional, low-cost, creative techniques that help keep your marketing expenses in line with the often-limited marketing resources of your business.

Select one:

a. Viral marketing strategies

b. Bootstrap marketing strategies

c. Loss-leader strategies

d. Cost-conscious strategies