Question: Are you reshaping your hotel customer value proposition? How are you engaging with customers to understand their needs and expectations and how they are changing

Are you reshaping your hotel customer value proposition?

  1. How are you engaging with customers to understand their needs and expectations and how they are changing in the digital environment?
  2. How do mobile and online technologies change the way you can engage with and create new value for your customers?
  3. How will you drive the digital agenda in your industry rather than having it imposed on you by competitors?

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