Question: Ari has worked hard and developed a hi - tech company that is growing by leaps and bounds. Ari is buying himself a brand -
Ari has worked hard and developed a hitech company that is growing by leaps and bounds. Ari is buying himself a brandnew, highpriced Ferrari and certainly has a right to have high expectations in terms of performance and service. Compare Ari's situation to that of Paul who is buying a used car with high mileage for his yearold kid to learn how to drive. Paul does not expect the car to last long term. This example shows that
a motivating factors show that the company is going above and beyond customer expectations, thereby enhancing customer satisfaction
b a zone of tolerance is a range of performance that would be acceptable to the customer
c most customers have an average predicted level of quality as their expectation marker
d value is defined as the tradeoff of the quality of the purchase received compared to the price paid and other costs incurred
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