Question: Ari opened a new computer store in town. When customers purchase a computer from his store, they automatically receive an extended warranty, free in -

Ari opened a new computer store in town. When customers purchase a computer from his store, they automatically receive an extended warranty, free in-home installation, access to Aris 24-hour technical support team, and in-store software training classes. By offering all these things, Ari is most likely trying to
Multiple Choice
increase a new customers cognitive dissonance.
encourage an internal information search.
discourage ritual consumption.
stimulate problem recognition.
reduce a new customers cognitive dissonance.

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