Question: Ari opened a new computer store in town. When customers purchase a computer from his store, they automatically receive an extended warranty, free in -
Ari opened a new computer store in town. When customers purchase a computer from his store, they automatically receive an extended warranty, free inhome installation, access to Aris hour technical support team, and instore software training classes. By offering all these things, Ari is most likely trying to
Multiple Choice
increase a new customers cognitive dissonance.
encourage an internal information search.
discourage ritual consumption.
stimulate problem recognition.
reduce a new customers cognitive dissonance.
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