Question: estion 2 4 ren opened a new computer store in town. When customers purchase a computer from his store, they automatically receive nded warranty, free
estion
ren opened a new computer store in town. When customers purchase a computer from his store, they automatically receive
nded warranty, free inhome installation, access to Warren's hour technical support team, and instore software training
es By offering all these things, Warren is most likely trying to
encourage an internal information search.
increase a new customer s cognitive dissonance.
discourage ritual consumption.
reduce a new customer's cognitive dissonance.
stimulate problem recognition.
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