Question: Arm & Hammer broke a 1 5 0 - year tradition with its baking soda packaging when it introduced a new plastic shaker. In terms

Arm & Hammer broke a 150-year tradition with its baking soda packaging when it introduced a new plastic shaker. In terms of innovation, what would this be classified as?
a. repositioning strategy
b. new product line
c. discontinuous innovation
d. revision to existing products

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