art I: Evaluate Technology$-$Related Tools $($CRM$)$ That Could Support Your Customer Service and Loyalty Programs.

Very clearly state the tasks you want the technology to perform for you. Identify the criteria against which you will appraise the technology $($benefits$,$ costs, features$).$ Identify at least three CRM systems as potential candidates. Describe the purpose of each of the software and analytical tools. Decide which would best support your programs. Early in the appraisal process, it may be clear that one or two of the three systems is not a match for the needs of your business. In this case, your comparison can stop at the point where you have eliminated the system$($s$)$ that do not meet your requirements. Complete the evaluation by showing how the remaining system meets all your stated requirements.

Part II: Prepare a written response to the following prompt. Make sure that you use solid academic writing and APA $(7$th edition$)$ citations.

Exhibit the metrics commonly used to show the value of customer service and loyalty programs. Illustrate how they would be used to measure the success of your programs. For example, if you recommend implementing a customer service training program, the goal of which is to prevent customers from leaving and taking their business elsewhere, show how many customers you predict you will save and what the saved revenue impact is for your program. Show the cost of the program. Determine the break$-$even point. Select at least three sets of metrics to apply to demonstrate the value of your recommendations.