Question: Evaluate Technology-Related Tools (CRM) That Could Support Your Customer Service and Loyalty Programs. Very clearly state the tasks you want the technology to perform for

Evaluate Technology-Related Tools (CRM) That Could Support Your Customer Service and Loyalty Programs.

Very clearly state the tasks you want the technology to perform for you. Identify the criteria against which you will appraise the technology (benefits, costs, features). Identify at least three CRM systems as potential candidates. Describe the purpose of each of the software and analytical tools. Decide which would best support your programs. Early in the appraisal process, it may be clear that one or two of the three systems is not a match for the needs of your business. In this case, your comparison can stop at the point where you have eliminated the system(s) that do not meet your requirements. Complete the evaluation by showing how the remaining system meets all your stated requirements.

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