Question: Article: Information Overload Good data and information are critical to developing a sound marketing strategy. However, the overwhelming availability of data today often gets in

Article: Information Overload

Good data and information are critical to developing a sound marketing strategy. However, the overwhelming availability of data today often gets in the way. Read the Information Overload and answer the following questions.

Questions

Do you agree with the basic premise of the article, namely that access to data makes firms better marketers?

"Paralysis by analysis" is a common problem in developing a marketing strategy. Explain how having too much information can worsen this problem.

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