Question: Articulate the Insight Matrix approach to Amazon. Does it help breakdown the boundaries of existing business models within the industry? Are there opportunities to 'borrow'

Articulate the Insight Matrix approach to Amazon. Does it help breakdown the boundaries of existing business models within the industry? Are there opportunities to 'borrow' new business models from other industries? Which are most relevant?

This assignment accounts for a large proportion towards my final grade. Please make efforts to answer it.

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