As a conscientious manager, Sam knows he must keep up with changes in the environment. With a number of tools at his disposal for engaging in this task, what Sam finds most helpful is _____, or the process of comparing his department s practices and technologies with those of the similar department in competitor companies. This allows him to identify best-in-class performance and make adjustments to improve his own department. a. scenario planning b. forecasting c. benchmarking d. environmental scanning e. competitive intelligence