Question: As a customer, which pricing strategy do you prefer - high/low pricing or everyday low-pricing (EDLP) ? Why? Looking at the advantages of each strategy

  1. As a customer, which pricing strategy do you prefer -high/low pricingoreveryday low-pricing (EDLP)? Why?
  2. Looking at the advantages of each strategy listed on page 344 of your textbook:
  3. Which is the strongest argument to havehigh/low pricing? Why?
  4. Which is the strongest argument to haveEDLP? Why?
  5. If you were opening a new localspecialtyretailer selling pet items (like Pet Supplies Plus), which pricing strategy would you use? Why?

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