Question: As a data analyst working for a retail company, you want to measure the effectiveness of an ongoing online marketing campaign designed to increase the

As a data analyst working for a retail company, you want to measure the effectiveness of an ongoing online marketing campaign designed to increase the number of customers visiting the website. Which of the following Key Performance Indicators

(

KPI

)

should be used to measure this?

Customer complaints

Customer reviews

Website downtime

Website traffic

As a data analyst working for a retail company, you want

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