Question: As a first task, you will have to choose the brand you would like to inaugurate or work for. The brand can be new to

As a first task, you will have to choose the brand you would like to inaugurate or work for. The brand can be new to the market or can be an international organization that you would like to represent in your current country. You are supposed to introduce your brand at this stage and to define its elements. You need to clearly define your brand values and positioning.

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