Question: As a general rule, when a firm decides to differentiate and become a market - leader on sustainability it _ _ _ _ _ _

As a general rule, when a firm decides to differentiate and become a market-leader on sustainability it _________
can do so solely under the direction of the organization's top leaders.
can do so only if the effort is embraced throughout the organization
should do so in a way that causes minimal disruption in the normal functioning operations.

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