As a group of Strategists, you need to assist a chosen existing firm in conducting a SWOT analysis. Draft a report on Starbucks Corporation that should include the following elements:

1. State organization’s vision, mission, and goals/objectives.

2. Identify targeted market segments and customers of the organization.

3. What type of products and/or services does the organization provide?

4. What is the organizational philosophy (values, beliefs, principles) in producing its products?

5. Conduct the following analyses:

5.1. Internal Factor Evaluation (IFE)

5.2. External Factor Evaluation (EFE)

5.3. Competitive Profile Matrix (CPM)

5.4. Strengths-Weaknesses-Opportunities-Threats (SWOT)

6. Based on SWOT analysis, identify at least five appropriate potential strategies that can help the firm to achieve its vision and mission.

Answer rating: 100% (QA)

Starbucks Corporation Executive Summary Starbucks is among the global top coffee house companies The company provides excellent services such as handcrafted beverages including hot and iced drinks ice... View the full answer