Question: As a group, we will make a presentation about a brand we chose. We chose the Inditex Group. Inditex Group hosts Bershka, Massimo Dutti, Oysho,

As a group, we will make a presentation about a brand we chose. We chose the Inditex Group. Inditex Group hosts Bershka, Massimo Dutti, Oysho, Pull & Bear, Stradivarius, Zara and Zara Home and Uterqe brands. My part is comparing the Inditex Group with Amazon. So, briefly;

Please, compare Inditex Group with Amazon according to this titles:

- Personal assistant

- Popular products section

- They have the application

- Regional website

- Visual disabilities

Scores Project Presentation Give the company background Share your initial Assesment of the retailer Analyse the store Analyse the web page What is their online traffic? Do they make personalization How they manage their social media? Anaylse the app? 20% Good Examples Analyse the application Analyse the good examples in main page (in terms of user experience) Share good examples for online in terms of Content, Rating & Review, easy selection, video ect..) Share good examples for offline Delivery options Give good examples in terms of convenience 25% Negative Examples Share negative examples for online (in terms of Content, Rating & Review, easy selection, video ect..) Share negative examples for offline Delivery options negative examples ? (What is their picking and shipping method?) (Store pick or warehouse pick, Cargo delivery, Click and Collect are available?) Comparison with Amazon 25% Personal assistant popular products section they have the application, regional website visual disabilities 15% 3 things that you would change / start if you were a CEO? 15%

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