Question: As a marketer, I do everything possible to quantify my firm's advertising and marketing efforts. I do everything possible to ensure that I generate profits

As a marketer, I do everything possible to quantify my firm's advertising and marketing efforts. I do everything possible to ensure that I generate profits while "bringing new customers onboard." After all, our goal is to convert prospective customers into loyal, long-term clients of the firm. If this is the case, what metric am I most concerned with?
A. Persuasiveness.
B. Perpetuity.
C. Reach.
D. Frequency.
As a marketer, I do everything possible to quantify my firm's

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